Forbes recently published an article discussing how fast lead generation companies have become at responding to their leads. Max Lead Generation, a company that sells qualified leads in many industries, points out that this is just another sign that online lead generation is the way of the future and one of the best ways for agents and business owners to expand their customer base.
The Forbes article was written by Ken Krogue, who runs InsideSales.com. This website performs a monthly study they call a Response Audit, in which team members act as "secret shoppers" on lead generation websites, submitting test leads or online inquiries to see how fast and persistent the companies are in their response.
Krogue stated in the article that this test has become very time-intensive, as lead generation companies have become more sophisticated in their ability to cull fake leads. Krogue's team members must develop aliases with real phone numbers, email addresses and even real domain names.
According to Krogue, their research shows a huge increase in the speed at which lead generation companies respond to leads themselves, and it's now the fastest industry they've ever tested.
While Max Lead Generation was not involved in the study, they do stress that this shows that lead generation is a powerful and growing industry, and the secret to success for many agents and businesses.
Max Lead Generation also explains that follow-up is very important, a point also made by Krogue's study. Inside Sales found that sales people follow up an average of 1.88 times before giving up. Research shows that 6-9 call back attempts is ideal to get the most value out of leads.
Companies and agents ready to increase sales should take this study as a sign that lead generation is an important tool, but salespeople must hold up their end by following through and remaining persistent.
Max Lead Generation serves numerous industries, including real estate, telemedicine, education, car title and payday loans and small business funding.
Max Lead Generation is a lead generation company that serves global companies in numerous industries, including real estate, car title and payday loans, telemedicine and small business funding. Their lead generation service allows agents and business owners to increase sales and improve their customer base with little effort.
